NEW YORK, NY
NEW YORK, NY
I'm Sam Kasarala - designer, mentor, cyclist & tinkerer.
SELECTED WORKS 2019-CURRENT
SELECTED WORKS 2019-CURRENT
NEW YORK, NY
I'm Sam Kasarala - designer, mentor, cyclist & tinkerer.
SELECTED WORKS 2019-CURRENT
NEW YORK, NY
I'm Sam Kasarala - designer, mentor, cyclist & tinkerer.
SELECTED WORKS 2019-CURRENT
NEW YORK, NY
I'm Sam Kasarala - designer, mentor, cyclist & tinkerer.
SELECTED WORKS 2019-CURRENT
Hello, 👋
I'm Sam. I'm interested in designing experiences that are informed by and inform the ways in which people interact with each other & technology.
Right now, I'm a product designer at Northstar where I'm working on new tools & experiences for financial wellness.
Before that, I was working at Reonomy where I created products to visualize and segment 23+ million commercial properties in the US.
I spend my time taking photos, drawing, exploring new places, climbing fake rocks at Brooklyn Boulders or bike packing through the Northeast.
Lets chat, —
email me @ srkasarala@gmail.com
or connect with me on Linkedin.
Northstar
My current full-time role, where I am part of 4 person design team including a head of design & a brand designer. I've worked on a few highly prioritized projects like the total compensation menu & equity tool.
This work is currently in development and protected by NDA. Please contact me for a private viewing.
To view this project please contact me at srkasarala@gmail.com
Northstar
My current full-time role, where I am part of 4 person design team including a head of design & a brand designer. I've worked on a few highly prioritized projects like the total compensation menu & equity tool.
This work is currently in development and protected by NDA. Please contact me for a private viewing.
To view this project please contact me at srkasarala@gmail.com
Battlefly
Battlefly is a current side project role where I am the only designer. Battlefly is a P2E DeFi crypto gaming project that has 2 games under its umbrella: Racer & Season 1.
I am the sole product designer on the project so that means I've created the design system, mocks, & development collateral to get the project off the ground myself.
Battlefly Racer is currently in a semi-public beta & Season 1 is in active development.
Battlelfy NFTs were minted out at 30,000 NFTs
I
To view this project please contact me at srkasarala@gmail.com
Reonomy
A previous full-time role, where I was part of a 4 person design team that included a head of design and 3 product designers. My work at Reonomy was with the properties squad which handled the surfacing of more than 20 million properties & related data through our property page.
I led development of a new property page that aimed to make Reonomy's data more modular through new visualizations, components & data sets.
Reonomy was acquired in 2022 by Altus Group for $180m.
I
Reonomy
A previous full-time role, where I was part of a 4 person design team that included a head of design and 3 product designers. My work at Reonomy was with the properties squad which handled the surfacing of more than 20 million properties & related data through our property page.
I led development of a new property page that aimed to make Reonomy's data more modular through new visualizations, components & data sets.
Reonomy was acquired in 2022 by Altus Group for $180m.
I
FormAssembly
A previous full time role where I was a part of a 2 person design team. FormAssembly is a form building & process automation tool that exists within the Salesforce ecosystem.
While at FA, I worked on 0 to 1 net new product called Workflows. Workflows represents a step forward from form strings to full process automation. My work focused on creating conditional logic, starting a workflow & pre-filling data from previous forms.
I researched, designed & helped manage execution of this project along with the other designer on the team.
FormAssembly saw a 15% increase in ARR with workflows.
I
FormAssembly
A previous full time role where I was a part of a 2 person design team. FormAssembly is a form building & process automation tool that exists within the Salesforce ecosystem.
While at FA, I worked on 0 to 1 net new product called Workflows. Workflows represents a step forward from form strings to full process automation. My work focused on creating conditional logic, starting a workflow & pre-filling data from previous forms.
I researched, designed & helped manage execution of this project along with the other designer on the team.
FormAssembly saw a 15% increase in ARR with workflows.
I
Scrips
A previous full time role where I was a part of a 2 person design team. FormAssembly is a form building & process automation tool that exists within the Salesforce ecosystem.
While at FA, I worked on 0 to 1 net new product called Workflows. Workflows represents a step forward from form strings to full process automation. My work focused on creating conditional logic, starting a workflow & pre-filling data from previous forms.
I researched, designed & helped manage execution of this project along with the other designer on the team.
FormAssembly saw a 15% increase in ARR with workflows.
I
Scrips
A previous full time role where I was a part of a 2 person design team. FormAssembly is a form building & process automation tool that exists within the Salesforce ecosystem.
While at FA, I worked on 0 to 1 net new product called Workflows. Workflows represents a step forward from form strings to full process automation. My work focused on creating conditional logic, starting a workflow & pre-filling data from previous forms.
I researched, designed & helped manage execution of this project along with the other designer on the team.
FormAssembly saw a 15% increase in ARR with workflows.
I
Hello, 👋
I'm Sam. I'm interested in designing experiences that are informed by and inform the ways in which people interact with each other & technology.
Right now, I'm a product designer at Northstar where I'm working on new tools & experiences for financial wellness.
Before that, I was working at Reonomy where I created products to visualize and segment 23+ million commercial properties in the US.
I spend my time taking photos, drawing, exploring new places, climbing fake rocks at Brooklyn Boulders or bike packing through the Northeast.
Lets chat, —
email me @ srkasarala@gmail.com
or connect with me on Linkedin.
Northstar
My current full-time role, where I am part of 4 person design team including a head of design & a brand designer. I've worked on a few highly prioritized projects like the total compensation menu & equity tool.
This work is currently in development and protected by NDA. Please contact me for a private viewing.
To view this project please contact me at srkasarala@gmail.com
Battlefly
Battlefly is a current side project role where I am the only designer. Battlefly is a P2E DeFi crypto gaming project that has 2 games under its umbrella: Racer & Season 1.
I am the sole product designer on the project so that means I've created the design system, mocks, & development collateral to get the project off the ground myself.
Battlefly Racer is currently in a semi-public beta & Season 1 is in active development.
Battlelfy NFTs were minted out at 30,000 NFTs
To view this project please contact me at srkasarala@gmail.com
Reonomy
A previous full-time role, where I was part of a 4 person design team that included a head of design and 3 product designers. My work at Reonomy was with the properties squad which handled the surfacing of more than 20 million properties & related data through our property page.
I led development of a new property page that aimed to make Reonomy's data more modular through new visualizations, components & data sets.
Reonomy was acquired in 2022 by Altus Group for $180m.
I
FormAssembly
A previous full time role where I was a part of a 2 person design team. FormAssembly is a form building & process automation tool that exists within the Salesforce ecosystem.
While at FA, I worked on 0 to 1 net new product called Workflows. Workflows represents a step forward from form strings to full process automation. My work focused on creating conditional logic, starting a workflow & pre-filling data from previous forms.
I researched, designed & helped manage execution of this project along with the other designer on the team.
FormAssembly saw a 15% increase in ARR with workflows.
Scrips
A previous full time role where I was a part of a 2 person design team. FormAssembly is a form building & process automation tool that exists within the Salesforce ecosystem.
While at FA, I worked on 0 to 1 net new product called Workflows. Workflows represents a step forward from form strings to full process automation. My work focused on creating conditional logic, starting a workflow & pre-filling data from previous forms.
I researched, designed & helped manage execution of this project along with the other designer on the team.
FormAssembly saw a 15% increase in ARR with workflows.
Hello, 👋
I'm Sam. I'm interested in designing experiences that are informed by and inform the ways in which people interact with each other & technology.
Right now, I'm a product designer at Northstar where I'm working on new tools & experiences for financial wellness.
Before that, I was working at Reonomy where I created products to visualize and segment 23+ million commercial properties in the US.
I spend my time taking photos, drawing, exploring new places, climbing fake rocks at Brooklyn Boulders or bike packing through the Northeast.
Lets chat, —
email me @ srkasarala@gmail.com
or connect with me on Linkedin.
Northstar
My current full-time role, where I am part of 4 person design team including a head of design & a brand designer. I've worked on a few highly prioritized projects like the total compensation menu & equity tool.
This work is currently in development and protected by NDA. Please contact me for a private viewing.
To view this project please contact me at srkasarala@gmail.com
Battlefly
Battlefly is a current side project role where I am the only designer. Battlefly is a P2E DeFi crypto gaming project that has 2 games under its umbrella: Racer & Season 1.
I am the sole product designer on the project so that means I've created the design system, mocks, & development collateral to get the project off the ground myself.
Battlefly Racer is currently in a semi-public beta & Season 1 is in active development.
Battlelfy NFTs were minted out at 30,000 NFTs
To view this project please contact me at srkasarala@gmail.com
Reonomy
A previous full-time role, where I was part of a 4 person design team that included a head of design and 3 product designers. My work at Reonomy was with the properties squad which handled the surfacing of more than 20 million properties & related data through our property page.
I led development of a new property page that aimed to make Reonomy's data more modular through new visualizations, components & data sets.
Reonomy was acquired in 2022 by Altus Group for $180m.
I
FormAssembly
A previous full time role where I was a part of a 2 person design team. FormAssembly is a form building & process automation tool that exists within the Salesforce ecosystem.
While at FA, I worked on 0 to 1 net new product called Workflows. Workflows represents a step forward from form strings to full process automation. My work focused on creating conditional logic, starting a workflow & pre-filling data from previous forms.
I researched, designed & helped manage execution of this project along with the other designer on the team.
FormAssembly saw a 15% increase in ARR with workflows.
Scrips
A previous full time role where I was a part of a 2 person design team. FormAssembly is a form building & process automation tool that exists within the Salesforce ecosystem.
While at FA, I worked on 0 to 1 net new product called Workflows. Workflows represents a step forward from form strings to full process automation. My work focused on creating conditional logic, starting a workflow & pre-filling data from previous forms.
I researched, designed & helped manage execution of this project along with the other designer on the team.
FormAssembly saw a 15% increase in ARR with workflows.
Hello, 👋
I'm Sam. I'm interested in designing experiences that are informed by and inform the ways in which people interact with each other & technology.
Right now, I'm a product designer at Northstar where I'm working on new tools & experiences for financial wellness.
Before that, I was working at Reonomy where I created products to visualize and segment 23+ million commercial properties in the US.
I spend my time taking photos, drawing, exploring new places, climbing fake rocks at Brooklyn Boulders or bike packing through the Northeast.
Lets chat, —
email me @ srkasarala@gmail.com
or connect with me on Linkedin.
Northstar
My current full-time role, where I am part of 4 person design team including a head of design & a brand designer. I've worked on a few highly prioritized projects like the total compensation menu & equity tool.
This work is currently in development and protected by NDA. Please contact me for a private viewing.
To view this project please contact me at srkasarala@gmail.com
Battlefly
Battlefly is a current side project role where I am the only designer. Battlefly is a P2E DeFi crypto gaming project that has 2 games under its umbrella: Racer & Season 1.
I am the sole product designer on the project so that means I've created the design system, mocks, & development collateral to get the project off the ground myself.
Battlefly Racer is currently in a semi-public beta & Season 1 is in active development.
Battlelfy NFTs were minted out at 30,000 NFTs
To view this project please contact me at srkasarala@gmail.com
Reonomy
A previous full-time role, where I was part of a 4 person design team that included a head of design and 3 product designers. My work at Reonomy was with the properties squad which handled the surfacing of more than 20 million properties & related data through our property page.
I led development of a new property page that aimed to make Reonomy's data more modular through new visualizations, components & data sets.
Reonomy was acquired in 2022 by Altus Group for $180m.
FormAssembly
A previous full time role where I was a part of a 2 person design team. FormAssembly is a form building & process automation tool that exists within the Salesforce ecosystem.
While at FA, I worked on 0 to 1 net new product called Workflows. Workflows represents a step forward from form strings to full process automation. My work focused on creating conditional logic, starting a workflow & pre-filling data from previous forms.
I researched, designed & helped manage execution of this project along with the other designer on the team.
FormAssembly saw a 15% increase in ARR with workflows.
Scrips
A previous full time role where I was a part of a 2 person design team. FormAssembly is a form building & process automation tool that exists within the Salesforce ecosystem.
While at FA, I worked on 0 to 1 net new product called Workflows. Workflows represents a step forward from form strings to full process automation. My work focused on creating conditional logic, starting a workflow & pre-filling data from previous forms.
I researched, designed & helped manage execution of this project along with the other designer on the team.
FormAssembly saw a 15% increase in ARR with workflows.